Google Shopping Tip to Increase CTR on Your Product Pages in 2025

When it comes to Google Shopping, free clicks are a goldmine—but only if you know how to unlock them. Many brands struggle to gain visibility in Google’s side navigation, brand listings, and product results, leaving valuable traffic untapped.

If you want to increase click-through rates (CTR) to your product pages, here’s what you need to focus on:

The Three Key Features for Free Clicks on Google Shopping

To maximise your organic exposure on Google Shopping, your brand needs to:

✅ Be featured in the side navigation

✅ Get customer clicks on your brand

✅ Increase CTR to product pages

But Why Isn’t Every Brand Featured?

Google uses machine learning to dynamically determine which brands get featured in search results and shopping filters. Unlike paid ads, you cannot directly control your brand’s inclusion, but you can influence it.

How Google Shopping Brand Features Work

🔹 The displayed brand lists change automatically over time.

🔹 Google’s AI generates facet lists based on search behaviour.

🔹 Search terms influence which brands appear in filtering options.

🔹 A higher CTR increases visibility—your brand will show up more if people engage.

🔹 The lists are dynamic and adapt based on user behaviour.

🔹 Brands cannot manually opt in, but strong brand searches boost visibility.

🔹 Brand popularity plays a role—more searches for your brand = more features.

What This Means for Your Brand in 2025

If your brand is struggling to gain visibility in Google Shopping filters, you need to focus on increasing CTR across Google’s properties.

Here’s how to get started:

✅ Optimise your product pages with high-quality images, compelling descriptions, and strategic pricing.

✅ Encourage branded searches—if more people search for your brand, Google is more likely to feature it.

✅ Leverage reviews and ratings—customer feedback improves trust and clickability.

✅ Experiment with different search terms—try different variations of keywords in Google to see where you rank.

Try It Yourself!

Head to Google and plug in [insert relevant keyword for your niche]. What do you see?

If your brand isn’t featured in Google Shopping’s side navigation or filtering options, it’s time to rethink your CTR strategy.

🔍 Need help optimising your Google Shopping visibility? 

Get in touch with us today.