Ecommerce Shopping Tip to Skyrocket Conversions This Month

Want to increase conversions like crazy this month?

You need a funnel-based approach that optimises every step of the customer journey—from discovery to purchase.

Here’s a 7-step breakdown to turn product page visitors into buyers.

1. Segment Your Products Into a Funnel

Not all products are equal when it comes to conversions. Identify which products act as entry points (TOFU), which build interest (MOFU), and which drive final purchases (BOFU).

✔️ TOFU (Top of Funnel) → High-traffic products that bring visitors

✔️ MOFU (Middle of Funnel) → Products often compared before purchase

✔️ BOFU (Bottom of Funnel) → Best-selling or high-intent purchase products

Knowing this helps you optimise content, messaging, and CTAs for each stage.

2. Audit Your Top-Selling Product Audience

Your top-selling products already attract the right audience. But do you know who they are?

✔️ Where do they come from? (Google, social media, ads, organic search?)

✔️ What demographics do they fall into?

✔️ What keywords are bringing them in?

This data helps refine your targeting and ad spend.

3. Break Down Your Audience Into Funnel Stages

Customers have different buying intents. A strong funnel approach ensures that each audience segment gets the right messaging at the right time.

• 27% are ready to buy → Prioritise urgency, trust signals, and limited-time offers.

• 31% want to compare products → Use product comparisons, bundles, and FAQ content.

• 42% need more information → Educate them with in-depth product descriptions, videos, and reviews.

By segmenting your audience, you can serve the right content at the right time.

4. Optimise Your Landing Page Shopping Journey

Your product page experience can make or break a sale.

✔️ Clear CTAs (e.g., "Add to Cart" vs. "Buy Now")

✔️ Fast-loading images and mobile-first design

✔️ Easy navigation (filters, comparisons, similar products)

✔️ Trust signals (reviews, ratings, secure checkout badges)

A smooth landing page journey reduces bounce rates and increases conversions.

5. Rank Your Page for Organic Clicks

SEO isn’t just about ranking—it’s about ranking for buying-intent keywords.

Example: Customers are searching for [product topic] + [gift]. If you sell luxury bed sheets, ranking for “best linen sheets gift” during the holiday season can drive high-intent traffic.

Optimise product pages with:

✔️ Relevant keywords in titles, descriptions & alt texts

✔️ Schema markup for rich results

✔️ User-generated content (reviews, FAQs)

6. Increase Page Engagement for Funnel Stages

Engagement isn’t just clicks—it’s about how long customers stay on your page and what actions they take.

• TOFU visitors → Engage them with educational content (blog posts, guides).

• MOFU visitors → Offer comparisons, video demos, and bundle deals.

• BOFU visitors → Push urgency with countdown timers and low-stock alerts.

More engagement → Higher rankings + better conversions.

7. Increase Conversions With Data-Driven Optimisation

Conversion rate optimisation (CRO) isn’t one-and-done—you need constant improvements.

✔️ A/B test CTA buttons, headlines, and images.

✔️ Retarget visitors who abandoned their carts.

✔️ Use personalised offers based on user behaviour.

The right mix of SEO + CRO can drive insane revenue growth.

Final Thoughts

Your customers aren’t just browsing—they’re in different stages of decision-making.

By optimising each stage, you can increase conversions dramatically.

💡 What would you add to this strategy? Let me know in the comments!

🚀 Need help with your eCommerce funnel? Let’s chat.